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The Best Amazon Repricing Tool Guide For 2020

Here’s our complete guide to the best Amazon repricing tools going into the new year.

Let’s dive right in…

Why Repricing?
Should I Go With The Cheapest Option?
Repricing Checklist
The Top 5 Repricing Tools
Conclusion

As we move into a new year it’s important to consider what makes a great repricing tool. Is it being the cheapest tool? How much does automation and speed have to do with it?

We’ve found that finding the best repricing tool going into 2020 is not a hard thing when you consider what matters most. It’s about finding a balance between cost and performance. Going with the cheapest tool is like riding a bicycle in car race. It’s cheaper but at what cost.

Why Is Repricing Important?

Why have a repricing tool in the first place? 85%+ of sales come through the Buy Box on Amazon. This shows that sellers should have a strong focus on increasing their ownership of the Buy Box.

Buy Box Ownership is simply the percentage of time that your offer is being shown to potential customers.

As your business grows, so does the number of SKUs. Could you update your price to stay competitive (and in the Buy Box) 24/7? Could your thumbs type fast enough to manage 100s of SKUs at the same time? I’m a very fast typer but by fingers can only go so fast for so long.

Repricing allows you to set up rules and algorithms to automate this part of your business. Repricing tools give you back the time you need to continue growing your business.

Is The Cheapest Tool The Best Tool?

It would be easy to simply pick the cheapest tool and move on. This, of course, would be a massive mistake.

For example, Amazons own Automatic Pricing tool. This tool is completely free but is limited in functionality. It’s actually the quickest to reprice down but will never increase your price. So while free, it will never help you increase (or maintain) profit.

We see this same situation with some 3rd party repricing tools. A tool may only cost $25 but if it only reprices your inventory every 15 minutes, the return $0.

Speed is critical for repricing to be successful.

For example, Aura can process 3,000 price changes per minute, per user. That’s 45,000 price changes in the same 15 minutes..

On the other hand, going with the most expensive tool can simply be wasteful. For these reasons, we strongly recommend going with a tool that finds a healthy balance of performance and cost, maximizing the return on your subscription cost.

Our Repricing Tool Checklist

Here are the questions you should be asking:

Does the tool integrate with tools like InventoryLab?
Is there a free trial?
How quickly does support respond on average?
How quick is repricing? Is it instant or not?
What marketplaces does the tool currently support?
Is the development team outsourced or in-house?
Can you cancel at any time and take your data with you?
What features am I getting for the cost?
Do you have to pay extra for features like automatically setting your Min and Max prices?
What’s the reputation of the company/team? Do people routinely talk positively about them?
Is the company open to your suggestions to make the tool better or are they stuck in their ways?

Now, let’s get to our top 5 repricing tools.

For Amazon sellers wanting to get to the next level, here’s a list of the best repricing tools going into the new year.

The Best Amazon Repricing Tools (Top 5)

1. Aura

Aura is the new kid on the block making moves. They’ve been public for a little over a year as of the time of this post but have done things that established repricing tools have not been able to; integrating with InventoryLab, including automatic Minimum and Maximum prices for free, and providing amazing customer support.

Free Trial: 14-Days, with no Credit Card required.

Pricing: $97/month with a 50,000 active SKU cap.

Support: Live Chat

Repricing Speed: Instant

You can start a free trial of Aura here

2. Informed (formerly Appeagle)

Informed has been around for quite some time. They’ve been the massive player in the space but have begun to raise prices on even their grandfathered users, which is a cause for concern.

Free Trial: 14-Days,

Pricing: Starting at $99/month for 50,000 listings and caps at $299/month for additional features such as automatic Min/Max prices and marketplaces.

Support: Email and Chat

Repricing Speed: Instant

3. xsellco

xsellco is not as well known or mentioned in the selling community, but they to have been around for some time. Their base-pricing does only reprice once per hour, which means that you’ll need to be on a higher priced tier to receive instant repricing. xsellco is more focused on large enterprise sellers with hundreds of thousands of listings.

Free Trial: 14-Days, with no Credit Card required.

Pricing: Starting at $99/month for 2,500 listings (repricing only once per hour and non-priority support) and caps at $1,499 per month for 1M listings and instant repricing.

Support: Email and Chat

Repricing Speed: Hourly to Instant

4. RepriceIt

RepriceIt it a favorite among used book sellers. They are a very affordable option for brand new sellers that are cost sensitive as they start at $9.95 /month, which is limited to just 500 listings.

Free Trial: 30-Days,

Pricing: $9.95/month for 500 listings to $79.95 for 100,000 listings with a speed of 500 listings per minute.

Support: Email and Chat

Repricing Speed: Limited to 500 listings per minute.

5. ChannelMax

ChannelMax takes a slightly different approach by offering a few alternative features not related to repricing and offers more pricing tiers, broken down by the number of listings you currently have.

Free Trial: 30-Days, with no Credit Card required.

Pricing: Starting at $34.99 for 500 listings and caps at $499.99 for 500,000 listings.

Support: Email and Chat

Repricing Speed: Varies but does offer Instant

Conclusion

When you begin using or changing your pricing tool don’t look solely at the price or features. Instead, look at both together and see which tool gives you the ideal balance.

Remember, you don’t want to be on a bicycle in a car race.

Fastest Amazon Repricer – What the Pros Use

Stop wasting your time looking for the fastest & best Amazon repricer, because all of them advertise that. Before you even dive into the details, let me say that Aura offers a 15 day trial where you can experience the speed for yourself. Yeah, one can say a lot about themselves or others, but experiencing it for yourself is where you’ll make the decision for yourself. What concludes if the repricer is the “fastest” anyways? Wait, are you actually aware of what an Amazon repricer should do? If you’re even questioning that slightly, let’s familiarize ourselves with that repricer as a tool. Yes, you know it’s for Amazon sellers and it has something to do with automating the pricing process and ends with the Buy Box. I mean you know at least that, right? Heck, I’m not going to risk it. Let’s start from the beginning.

How an Amazon Repricer Works

If you find yourself manually repricing your products, then keep reading. I mean if you ever lowered or increased your price, why did you do it? “To get more sales, duh!” Ya, but the Buy Box. Were you awarded? How long did you stay in there for on average? Who did you lose it to? Why? Your competitor is probably using a repricer. Sets the min and max prices and the repricer gets to work. Constantly monitors the competition and changes the price accordingly. Well, Aura does all that but faster and smarter with amazon auto pricing‌‌. First, it can detect a price change faster and then push the change faster. The entire process taking 1-2 minutes on average while the leading competitor takes 15 minutes. Here’s the dashboard of this repricer:

Fastest Amazon Repricer — Best Amazon Repricer

Ah, it just looks better and better every time I look at it. Ready-to-go out of the box. Connect your Amazon seller account and just look at those profits rise from the dashboard. The beta users were reporting 65% increase in sales from the first week. If that’s not believable, go read it from them directly at the Amazon FBA Wholesale Facebook group. You got newbies, pros, myself, James Yanyuk, everyone in there. Do you know who that is? James Yanyuk… THE genius who made Aura. Gave birth to it. Coded it from scratch. This guy:

James Yanyuk - Founder of Aura — James Yanyuk – Founder of Aura – the Amazon Auto Pricing Tool

Not gonna talk about him right now, but you go and read up on him here: James Yanyuk.

Aura – Fastest Amazon Repricer

Aura is it. Hands down. Go sign up for FREE > goaura.com

Getting Started with Aura Amazon Repricer

If you’re here, you know about Aura Amazon Repricer or maybe even using it! It’s the AI-based FBA repricing software that gets you in the Buy Box and helps you stay there. It’s the ninja of all repricers and those are not my words. Everyone is switching to it, every forum and group is buzzing about it, the competition isn’t even competition anymore and a whole lot of more Amazon FBA sellers are selling more. It’s crazy how big Aura has become in less than a month of its release. A start up James Yanyuk thought would takes months to gain attention is now the top repricer on the market. The getting started video is right here, but of course you have to sign up (q5 day free trial) before you can follow it. Do that here: goaura.com

Then, watch the how-to video!

Getting started with Aura – Amazon Repricer

Win the Buy Box

The whole point of this badass amazon pricing tool is for you to win the Buy Box and stay there. This thing is insane in doing that. There is so much going on in the background of Aura that if you just knew, you’d go crazy. With near real-time analytics of all competition and repricing as fast as 1 minute. How? Well, AI. That stands for Artificial Intelligence. Aura runs on it. It’s the most advanced form of computing available to man-kind and the automated software just gets smarter and smarter with time. Eventually, it will outsmart you, take your business over and you will work for it… Luckily, we left that code out so humanity can still co-exist. Don’t worry, you will be fine. That code of Aura was targeted to take our your competition. The Buy Box belongs to you and you only. Aura is the Alpha of all repricers. Though it wasn’t the first repricer made, it was the first one that didn’t price your listings down to $0.01 nor put them out of stock and closed all support lines or had to rebrand for no reason. Too much? They deserve it. Now let’s talk about the creator of this beast. His nameth is james Yanyuk.

Who is James Yanyuk?

Who is James Yanyuk? Only the genius who codes for fun, dreams in code and is probably an alien. Take a hard good look at him:

That’s him nerding behind his computer that was responsible for giving birth to Aura, the Amazon Repricer software you will use. The only repricer you will use. Aura is the only repricer in the world. Close your eyes and let everything around you disappear. Breath in. Breath out. Say Aura. Go on goaura.com

Amazon Repricer: Informed vs. Aura

The big comparison in the Amazon Repricer world (is Informed vs. Aura. My honest outlook is that the two shouldn’t even be compared. I mean Informed was around for longer and more people know about it, but that’s it. Literally. It is a very basic software that is simply programmed to do basic repricing and you pay monthly for something over and over to get the same results. Not worth it! Aura is the only repricer powered by machine learning or Artificial Intelligence and that’s something that makes Aura the fastest, most powerful and efficient repricer. This is Aura’s launch video:

Repricing Performance

Any Amazon FBA seller looks for performance in a repricer. But what does performance actually consist of in this Amazon software? Well, personally I think just that. Speed is what would correspond to performance in this case and how many SKU’s it can handle and then all shaken up and sales at the end. Informed uses a very outdated infrastructure while Aura is built on AI which is the latest and greatest in the industry. It’s literally rocket science in this scenario of what happens behind the scenes. However, the best way to experience this performance is to actually use the repricer and see the results.

Repricer Price

Again, Aura takes the prize in terms of price. Informed talks a lot with a lot of check marks next to the more expensive tiers, while Aura offers a monthly plan with everything or an annual plan with everything plus a discount. No limits, no gimmicks, just the best version of the best software available. So when everything is about money, Aura will make more of it for you for a lot less.

Amazon Repricer Informed vs Aura — Amazon Seller Pricing Tool Comparison: Informed vs Aura

Support for Amazon Sellers

Aura is new while Informed has been around under the name Appeagle. So far, anyone that used Aura only raves about the software. They are new and are probably not as big at the moment, so we’ll have to see how that goes in a little bit. Informed does not have the best support and customers don’t exactly come first in the business. First, there was a dramatic price increase and then they dropped the ball on any human interaction. Most of the time you are talking to a robot when you need help.

The winner for best amazon repricing tool ‌ ‌: Aura

by Artem Martynyuk

Amazon Repricing Software Aura – Buy Box

Get ready to make a doozy in your pants with the best amazon repricing software‌‌ – Aura. If you’re looking to dominate the Buy Box, increase your sales and make more profit selling your products, then keep reading. However, if you’re not serious about selling on Amazon as an FBA seller then you might as well make your way to Reddit.com and kill your time there. I’m not about to waste your time with nonsense and neither do I benefit for sharing secrets of my success. Everyone knows that winning the Buy Box is the holy grail to the pile of cash you’re dreaming about, but you may not know the first thing about crushing the competition using repricing software. So what the heck is this Amazon repricing software and what is Aura? Well, let’s start with one thing at a time.

Amazon Repricing Software Aura

Amazon Pricing Software

If you’ve been selling on Amazon for at least a month, you’ve already done all the research there is to do and are probably familiar with the fact that nearly successful Amazon sellers use some kind of repricing software. If not, you’re using the wrong Internet to do your research. If you ever even wondered how your competitors’ price keeps changing and they are selling more and more than you are magically and think that they’re doing it all on their own, then I don’t know why you’re selling on Amazon. Maybe try eBay? Ok, I’m joking. But seriously, I hope you at least heard of Amazon repricing software and are just shopping for the best kind. Any Amazon repricing software will have a goal to get you in the Buy Box more and automatically reprice your products to a preset minimum and maximum based on the changes detected of the competition. Catching on? So you get the basics of a repricer, now let’s talk a little bit more about the goal.

Owning the Buy Box

The price of your product is the most important factor that Amazon takes into account to award the Buy Box. This means if everything else checks out with your Amazon seller account and your price is the lowest, you’re in the Buy Box and you sell a ton. Well, to do that on your own, you’re going to need an endless supply of time in a day and unfortunately there is only 24 hours. So if you have nothing else to do but browse the competition and change your prices accordingly, go for it. But if you want a program to do that for you so you can just rake in the money and grow, then you need a repricer. An Amazon repricing software that will help you own the Buy Box. Yeah, where were you this whole time? Okay, let’s keep going.

Aura – Reprcing, Reimagined.

So what is Aura and why is it the best Amazon repricing software to win the Buy Box? First of all, it’s AI based. AI stands for Artificial Intelligence. Artificial Intelligence stands for computer. Computer is smarter and faster than a human in doing certain tasks, precisely stuff that has to do with the internet. So this thing will beat any Amazon repricer on the market and perform 2x better than any competitor because it’s faster, smarter and only gets better with time. How? Well, the create of Aura is a computer genius that graduated UMass with a focus in AI and was getting recruited by big boys from Google, Microsoft & Facebook who he told off and started doing his own thing. He chose to code a repricing software because he was an Amazon seller himself and every repricer he used was junk. Hi names is James Yanyuk.

Amazon Repricing Software Aura video

About James Yanyuk

James is smarter than Elon Musk. Sorry Elon. But seriously, this kid is insane. I actually spent hours and hours in the Headquarters trying to figure out how he thinks and I still couldn’t. Bottom line is if you’re looking for Amazon repricing software that actually works and you want to own the Buy Box, increasing your sales and profits you need Aura. James Yanyuk’s baby. He spent majority of his teenager years building while you were wasting your time on YouTube and arguing on Facebook. We all know you’re a keyboard warrior, but you too can be like James and make some money selling on Amazon. So get serious about your store and selling on Amazon. Head on over to goAura.com and start your free trial.