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The Best Amazon Repricing Tool Guide For 2020

Here’s our complete guide to the best Amazon repricing tools going into the new year.

Let’s dive right in…

Why Repricing?
Should I Go With The Cheapest Option?
Repricing Checklist
The Top 5 Repricing Tools
Conclusion

As we move into a new year it’s important to consider what makes a great repricing tool. Is it being the cheapest tool? How much does automation and speed have to do with it?

We’ve found that finding the best repricing tool going into 2020 is not a hard thing when you consider what matters most. It’s about finding a balance between cost and performance. Going with the cheapest tool is like riding a bicycle in car race. It’s cheaper but at what cost.

Why Is Repricing Important?

Why have a repricing tool in the first place? 85%+ of sales come through the Buy Box on Amazon. This shows that sellers should have a strong focus on increasing their ownership of the Buy Box.

Buy Box Ownership is simply the percentage of time that your offer is being shown to potential customers.

As your business grows, so does the number of SKUs. Could you update your price to stay competitive (and in the Buy Box) 24/7? Could your thumbs type fast enough to manage 100s of SKUs at the same time? I’m a very fast typer but by fingers can only go so fast for so long.

Repricing allows you to set up rules and algorithms to automate this part of your business. Repricing tools give you back the time you need to continue growing your business.

Is The Cheapest Tool The Best Tool?

It would be easy to simply pick the cheapest tool and move on. This, of course, would be a massive mistake.

For example, Amazons own Automatic Pricing tool. This tool is completely free but is limited in functionality. It’s actually the quickest to reprice down but will never increase your price. So while free, it will never help you increase (or maintain) profit.

We see this same situation with some 3rd party repricing tools. A tool may only cost $25 but if it only reprices your inventory every 15 minutes, the return $0.

Speed is critical for repricing to be successful.

For example, Aura can process 3,000 price changes per minute, per user. That’s 45,000 price changes in the same 15 minutes..

On the other hand, going with the most expensive tool can simply be wasteful. For these reasons, we strongly recommend going with a tool that finds a healthy balance of performance and cost, maximizing the return on your subscription cost.

Our Repricing Tool Checklist

Here are the questions you should be asking:

Does the tool integrate with tools like InventoryLab?
Is there a free trial?
How quickly does support respond on average?
How quick is repricing? Is it instant or not?
What marketplaces does the tool currently support?
Is the development team outsourced or in-house?
Can you cancel at any time and take your data with you?
What features am I getting for the cost?
Do you have to pay extra for features like automatically setting your Min and Max prices?
What’s the reputation of the company/team? Do people routinely talk positively about them?
Is the company open to your suggestions to make the tool better or are they stuck in their ways?

Now, let’s get to our top 5 repricing tools.

For Amazon sellers wanting to get to the next level, here’s a list of the best repricing tools going into the new year.

The Best Amazon Repricing Tools (Top 5)

1. Aura

Aura is the new kid on the block making moves. They’ve been public for a little over a year as of the time of this post but have done things that established repricing tools have not been able to; integrating with InventoryLab, including automatic Minimum and Maximum prices for free, and providing amazing customer support.

Free Trial: 14-Days, with no Credit Card required.

Pricing: $97/month with a 50,000 active SKU cap.

Support: Live Chat

Repricing Speed: Instant

You can start a free trial of Aura here

2. Informed (formerly Appeagle)

Informed has been around for quite some time. They’ve been the massive player in the space but have begun to raise prices on even their grandfathered users, which is a cause for concern.

Free Trial: 14-Days,

Pricing: Starting at $99/month for 50,000 listings and caps at $299/month for additional features such as automatic Min/Max prices and marketplaces.

Support: Email and Chat

Repricing Speed: Instant

3. xsellco

xsellco is not as well known or mentioned in the selling community, but they to have been around for some time. Their base-pricing does only reprice once per hour, which means that you’ll need to be on a higher priced tier to receive instant repricing. xsellco is more focused on large enterprise sellers with hundreds of thousands of listings.

Free Trial: 14-Days, with no Credit Card required.

Pricing: Starting at $99/month for 2,500 listings (repricing only once per hour and non-priority support) and caps at $1,499 per month for 1M listings and instant repricing.

Support: Email and Chat

Repricing Speed: Hourly to Instant

4. RepriceIt

RepriceIt it a favorite among used book sellers. They are a very affordable option for brand new sellers that are cost sensitive as they start at $9.95 /month, which is limited to just 500 listings.

Free Trial: 30-Days,

Pricing: $9.95/month for 500 listings to $79.95 for 100,000 listings with a speed of 500 listings per minute.

Support: Email and Chat

Repricing Speed: Limited to 500 listings per minute.

5. ChannelMax

ChannelMax takes a slightly different approach by offering a few alternative features not related to repricing and offers more pricing tiers, broken down by the number of listings you currently have.

Free Trial: 30-Days, with no Credit Card required.

Pricing: Starting at $34.99 for 500 listings and caps at $499.99 for 500,000 listings.

Support: Email and Chat

Repricing Speed: Varies but does offer Instant

Conclusion

When you begin using or changing your pricing tool don’t look solely at the price or features. Instead, look at both together and see which tool gives you the ideal balance.

Remember, you don’t want to be on a bicycle in a car race.

Amazon Buy Box Software

A successful FBA seller is most likely using an Amazon Buy Box software to help them grow. This usually means an Amazon repricer that uses a formula to maintain your products placement in the Buy Box. In addition, when your competitors prices change, the AI-driven engine will quickly change your price. Can this be so? Well, all the users wouldn’t be raving about it if it wasn’t. So how does it work exactly and “Can I try before I buy?” – sure can!

Aura Amazon Buy Box Software

The subject is Aura. A powerful Amazon repricer that will grow your sales by not only getting you in the Buy Box, but helping you stay there! Developed by a successful FBA seller who is a software engineer, James Yanyuk, Aura is the top performing repricer in the industry as of 2019. But a dedicated team of brains will ensure you that it remains to outperform itself and only get better with its machine learning. Frankly, the software can be talked about endlessly, but unless you see it in action – all of this is just words.

Automatic Amazon Repricer

You product may be Buy Box eligible, but never there. Why? Well, perhaps your competitor is using a repricer and it’s in their best interest to make sure you don’t come close. But how do we sell and compete in a free market like that? The solution is for you to do the same, but in a better way. Some reprices out there such as ReprcierExpress, xSellco, Feedvisor, Bqool & Informed may have been around longer, but so was Ford and that’s certainly not the best automobile out there. Why not try a repricer that is proven to be the best Buy Buy software by top Amazon sellers such as Larry Lubarsky? What does Aura have to offer that’s better than any other repricer?

AI & Machine Learning
InventoryLab Integration
No commitment
Personal Onboarding & Setup
Up to 50k listings

Did you see that there? Inventory Lab Integration! That’s right. Aura Repricer already connects to your Seller Central account with 1 toggle, but add InventoryLab to that and you have that much more power in your fingertips! All of your minimum and maximum price settings, accurate analytics and of course inventory management all simultaneously working to make you more money. How much more exactly?

40% Increase in Sales

On average, Amazon sellers see an increase of 40% in sales in just days after using Aura. Facebook groups such as “Amazon FBA Wholesale” do not stop raving about it. It’s that good. One simply cannot take selling on Amazon to the next level without the use of a good repricer or Buy Box software. Not to mention one that has a proven track record and is constantly improving. Start your free trial today and see your sales soar!

Amazon Repricing Software

When a friend of mine mentioned Amazon repricing software, I didn’t have a clue of what he was talking about. Bill Gates created Microsoft and revolutionized the home computer and Jeff Bezos made a retail platform which most people use their computer for. But an Amazon repricing software? Well, I began questioning the tool and as an Amazon seller, wondering how it connected to my seller central
Account. Within minutes, I was convinced that an Amazon repricing software is the single most important subscription I needed to be successful selling on Amazon. Here’s why.

Selling on Amazon

To start selling on Amazon isn’t everything. In fact, you may even not sell anything for months if you don’t know what you’re doing. I got into Amazon first by selling books. After all, that’s how Amazon started. Quickly online marketplace grew and now has over 100 million online shoppers! Surely this opened countless opportunities for many sellers, but there’s one thing that did not change: competition. Offline or online, you will always have completion. And so there are specifics that you can follow to stay ahead. One of them, using an Amazon repricing software.

What is Amazon Repricing Software

Aura Amazon repricing software is designed to work in the background and achieve exceptional growth. How? Getting in the Buy Box and staying there. A very important part of selling on Amazon is being Buy Box eligible and competing for it by price. While there are many factors that contribute to this, price is the one many get stuck on. Why? It’s hard to manage while trying to make profit. A level of intelligence is needed that is hard to calculate manually. This is why Aura is built on artificial intelligence and runs on machine learning. Analyzing competition SKU’s and thousands of products in real time while maintaining the set minimum and maximum price by the seller – you. This is where the backend comes into play. A beautiful UI designer to keep you focused on what’s important and it doing everything else behind scenes.

How Does Aura Work

Aura connects to your Amazon central account and you’re up and running within minutes. The entire goal is automatically reprice your SKU’s or products to maintain your Buy Box status. This is of course occurring when another product’s price is decreased. Naturally, you may think that this will make you lose profits, but Aura is much smarter than that. The goal here is to increase your sales. While yes, you may be losing in profit per item, but we’re talking pennies here in exchange for 40-70% more sales! Once you take everything into account, you can be assured you’ll need more capital to move more product.

Continuous Repricing Powered by AI

Aura is a continuous Repricer that is powered by AI – artificial machine learning. An engine that no other repricing software can compare to because the linger it works, the smarter it gets. Being fully integrated with Inventory Lab, your prices are synced and the imports give you clear analytics. I am amazed by this Amazon repricing software and I want you to give it a go at goaura.com

Best Amazon Repricer

Aura is hands down the best Amazon Repricer of 2019. A tool that took almost a year to develop by an Amazon FBA seller and a brilliant coder, is now available to all amazon sellers – big & small. Integrated with the leading inventory software InventoryLab, Aura links to your Amazon central account with a switch of a toggle and works tirelessly around the clock to get you in the Buy Box. Being 15 times faster than the leading competitor, the repricing events are nearly real-time allowing no product to come close. Built on an AI infrastructure, the powerful Repricer is not only the fastest, but also the smartest. Aura is a monster machine with a shiny user interface that is simple to use, but once you open the hood – the code is unreadable. Continue reading to find out how amazon sellers see an increase of 40% in sales on average!

14 Day Free Trial

As with most online software, the “try before you buy” motto applies here because the makers of Aura are confident in their product. Aura was originally developed for private use to outcompete other SKU’s that kept winning the Buy Box. But after the massive potential was realized, the maker decided to bring it to the public. With the power of internet, anyone and everyone can research any product, call out what’s real and fake and see reviews for themselves. But nothing beats actually trying the Repricer and seeing if it works for you. This is why you really can’t lose with Aura.

Winning the Buy Box

Before even talking about the Buy Box, you just first be eligible as a seller. The requirements are outlined by Amazon. Once eligible, multiple factors contribute to you being awarded the Buy Box. At the end of the day, everyone will strive and eventually be on the same level except one thing: price. This is where the sellers compete! With Aura, the Repricer is intelligent and knows how to make you money. With so many gears working behind scenes, your path to winning the Buy Box has never been closer than it is with Aura.

Cheapest Amazon Repricer

With a monthly plan starting at $97, most users have this pay for itself within minutes! And when you sign up for an annual plan, the price turns out to be $77/month. Thats 20% off! All powerful features in the top of your finger from analytics to InventoryLab integration. What programmers and Amazon sellers worked on for months, you can now get by easily signing up on goaura.com

What Amazon FBA Sellers day about Aura

You shouldn’t take anyone’s word for something like this, but if you hear about Aura in every Facebook group and group there, it just be good. Why else would someone like InventoryLab choose to integrate them within their platform? There are certainly dozens of Amazon repricers to choose from, but no – Aura leads the way. With comments ranging from sellers switching to Aura from other repricers to those that share their screenshots of the dashboard and the astronomical increase in sales, there is just too much good that is said. Hosted on Amazon servers, AWS, Aura pairs well with the retail marketplace. So what are you waiting for? Get Aura to automate your pricing and increase your sales.

Amazon Pricing Tool

Amazon seller’s industry demands an Amazon pricing tool that goes beyond basic analytics. The data and control provided in the amazon seller central account is not enough. Knowing how to set the price of your product to turn a product or even automatically adjusting the price is a given, but how does one outsmart the competition and obtains the edge? What tool is necessary to bring your business to a level where you can feel your income growing and ability to make your big dreams come true? These questions and more are answered here today. Right now. Every successful Amazon FBA seller uses it and each one has at least 1 product dominating the Amazon Buy Box. I present to you: Aura – Amazon Repricer, the most advanced Amazon pricing tool responsible for millions of sales.

Aura Amazon Repricer

The independent-use software-turned-public and integrated with InventoryLab was created by James Yanyuk. A college student studying computer science while selling on Amazon on a side. When you’re Buy Box eligible meeting all criteria from feedback to seller status, your competitors price keeps adjusting in speeds you’re not able to keep up with. Is someone changing the prices of their SKU’s manually? Are you being targeted? How many employees does the seller have to be able to keep up with so much? Talk about micro-managing. But what if I told you all of that is being done by 1 program that is completely automated? Not only that, it is powered by Artificial Intelligence. Machine learning means only getting smarter and processes millions of calculations a second. Talk about performance. That’s what Aura does. With a click of a button, you connect your Amazon seller central account and automatically import all of your products. Define min and max prices and it goes to work for you. The powerful Amazon pricing tool will change the prices according to your settings and events of other products to maximize your profits. This is the tool that every Amazon seller’s success depends on.

Time Management

And then there’s that. Time management. It may seem simple and basic to many, but doesn’t change the fact that the most valuable thing we have on earth is time. Much of it converts to money or vice versa. It’s an investment many wish they could make. To replace 1, 2 perhaps 3 employees to gain time and have the work put in efficiently. A software that works around the clock, without any breaks or emotions. This commodity alone is worth it. It may very well be the first step you take to realizing that taking your business to the next level requires managing your time properly.

Sales Results

Aura goes to work the moment you sign up (free trial) and connect your account. Most users see results within a few days and the week or two you’re testing the software, you’re already selling that much more and all of a sudden that subscription price is justified. You can compare competitors such as Bqool pricing and quickly come to your own conclusion. Your doubts of Amazon automated pricing not working will be eliminated and you’ll be on your journey of growth. This is what Aura does. These are the results shared by satisfied Amazon sellers using Aura. On average, Aura users see an increase of 40% in sales and the screenshots don’t lie. Start your free trial today at GoAura.com.

Amazon Repricer: Informed vs. Aura

The big comparison in the Amazon Repricer world (is Informed vs. Aura. My honest outlook is that the two shouldn’t even be compared. I mean Informed was around for longer and more people know about it, but that’s it. Literally. It is a very basic software that is simply programmed to do basic repricing and you pay monthly for something over and over to get the same results. Not worth it! Aura is the only repricer powered by machine learning or Artificial Intelligence and that’s something that makes Aura the fastest, most powerful and efficient repricer. This is Aura’s launch video:

Repricing Performance

Any Amazon FBA seller looks for performance in a repricer. But what does performance actually consist of in this Amazon software? Well, personally I think just that. Speed is what would correspond to performance in this case and how many SKU’s it can handle and then all shaken up and sales at the end. Informed uses a very outdated infrastructure while Aura is built on AI which is the latest and greatest in the industry. It’s literally rocket science in this scenario of what happens behind the scenes. However, the best way to experience this performance is to actually use the repricer and see the results.

Repricer Price

Again, Aura takes the prize in terms of price. Informed talks a lot with a lot of check marks next to the more expensive tiers, while Aura offers a monthly plan with everything or an annual plan with everything plus a discount. No limits, no gimmicks, just the best version of the best software available. So when everything is about money, Aura will make more of it for you for a lot less.

Amazon Repricer Informed vs Aura — Amazon Seller Pricing Tool Comparison: Informed vs Aura

Support for Amazon Sellers

Aura is new while Informed has been around under the name Appeagle. So far, anyone that used Aura only raves about the software. They are new and are probably not as big at the moment, so we’ll have to see how that goes in a little bit. Informed does not have the best support and customers don’t exactly come first in the business. First, there was a dramatic price increase and then they dropped the ball on any human interaction. Most of the time you are talking to a robot when you need help.

The winner for best amazon repricing tool ‌ ‌: Aura

by Artem Martynyuk

Amazon Reprice Tool by Aura – Repricing, Reimagined.

The new Amazon reprice tool by Aura is here! It is light years ahead of the competition and your chance of winning the buy box is 30-60%. Now if that’s not blowing your mind already, you’re crazy. Do the math, this Amazon reprice tool can increase your sales by 65% and get you some serious profit. So sit back and take a sip of your coffee, you’re about to need more caffeine. Meet Aura. The repricer will be the reason you become a millionaire. And if you’re already a millionaire, a billionaire.

Amazon Reprice Tool

An Amazon reprice tool is one that automates pricing for your Amazon products and Aura does it in a way that will blow your store up. Built on the latest and greatest Artificial Intelligence infrastructure, there will be no other Amazon reprice tool that will perform better than Aura. Reason being, the stats that are reported by users don’t lie. Buy Box domination in it’s finest. Your sales will increase using this reprice tool and your profits will soar. Just take a look at this baby:

Aura – Repricing, Reimagined.

Aura is the mother of all repricing tools. Not because it gave birth to the others, but because its’s fat and full of love. Key metrics and a ton of data in front of your face every time you log in and performs to the max. Take a peek at the website of Aura – Amazon Reprice Tool. You can be ready to go in less than 10 minutes with just your email. Automatically plug in your Amazon seller central account and start your amazon repricing tool free‌‌ trial.

James Yanyuk

James Yanyuk developed Aura from scratch after selling on Amazon for years. He is a computer science graduate from UMass who was focused in AI all of his years. So when he could see how he could put his knowledge and skill to use, he jumped right on it. Aura was not an easy Amazon reprice tool to build, but it sure is the best one out there now. In short, the hard work paid off.

Artem Martynyuk

Artem Martynyuk is the author behind the articles found here on Amazon FBA Blog.

Amazon Repricing Software Aura – Buy Box

Get ready to make a doozy in your pants with the best amazon repricing software‌‌ – Aura. If you’re looking to dominate the Buy Box, increase your sales and make more profit selling your products, then keep reading. However, if you’re not serious about selling on Amazon as an FBA seller then you might as well make your way to Reddit.com and kill your time there. I’m not about to waste your time with nonsense and neither do I benefit for sharing secrets of my success. Everyone knows that winning the Buy Box is the holy grail to the pile of cash you’re dreaming about, but you may not know the first thing about crushing the competition using repricing software. So what the heck is this Amazon repricing software and what is Aura? Well, let’s start with one thing at a time.

Amazon Repricing Software Aura

Amazon Pricing Software

If you’ve been selling on Amazon for at least a month, you’ve already done all the research there is to do and are probably familiar with the fact that nearly successful Amazon sellers use some kind of repricing software. If not, you’re using the wrong Internet to do your research. If you ever even wondered how your competitors’ price keeps changing and they are selling more and more than you are magically and think that they’re doing it all on their own, then I don’t know why you’re selling on Amazon. Maybe try eBay? Ok, I’m joking. But seriously, I hope you at least heard of Amazon repricing software and are just shopping for the best kind. Any Amazon repricing software will have a goal to get you in the Buy Box more and automatically reprice your products to a preset minimum and maximum based on the changes detected of the competition. Catching on? So you get the basics of a repricer, now let’s talk a little bit more about the goal.

Owning the Buy Box

The price of your product is the most important factor that Amazon takes into account to award the Buy Box. This means if everything else checks out with your Amazon seller account and your price is the lowest, you’re in the Buy Box and you sell a ton. Well, to do that on your own, you’re going to need an endless supply of time in a day and unfortunately there is only 24 hours. So if you have nothing else to do but browse the competition and change your prices accordingly, go for it. But if you want a program to do that for you so you can just rake in the money and grow, then you need a repricer. An Amazon repricing software that will help you own the Buy Box. Yeah, where were you this whole time? Okay, let’s keep going.

Aura – Reprcing, Reimagined.

So what is Aura and why is it the best Amazon repricing software to win the Buy Box? First of all, it’s AI based. AI stands for Artificial Intelligence. Artificial Intelligence stands for computer. Computer is smarter and faster than a human in doing certain tasks, precisely stuff that has to do with the internet. So this thing will beat any Amazon repricer on the market and perform 2x better than any competitor because it’s faster, smarter and only gets better with time. How? Well, the create of Aura is a computer genius that graduated UMass with a focus in AI and was getting recruited by big boys from Google, Microsoft & Facebook who he told off and started doing his own thing. He chose to code a repricing software because he was an Amazon seller himself and every repricer he used was junk. Hi names is James Yanyuk.

Amazon Repricing Software Aura video

About James Yanyuk

James is smarter than Elon Musk. Sorry Elon. But seriously, this kid is insane. I actually spent hours and hours in the Headquarters trying to figure out how he thinks and I still couldn’t. Bottom line is if you’re looking for Amazon repricing software that actually works and you want to own the Buy Box, increasing your sales and profits you need Aura. James Yanyuk’s baby. He spent majority of his teenager years building while you were wasting your time on YouTube and arguing on Facebook. We all know you’re a keyboard warrior, but you too can be like James and make some money selling on Amazon. So get serious about your store and selling on Amazon. Head on over to goAura.com and start your free trial.